general catalogue design

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National Tile Ltd. Ceramic tile general catalogue.

My graphic design journey started from this catalogue. Working for many years in the ceramic tile industry, I knew exactly what kind of catalogue would be helpful for the salesmen and inspiring for the clients. It is not a typical, homogenous factory design. Each collection is presented in a different style. The index was divided into two sections: wall and floor tiles. Apart from photographs of tiles, each collection includes a room setting image. The description of the tiles includes the code from our sale system (this can be helpful for our salesmen and wholesale customers), the name, the size, the rating system (PEI) and the shade variation class for floor tiles. The format of the catalogue: A4, gloss laminated cover, art silk pages with lacquered spots for polished porcelain tiles, 129 pages. Printed in Poland.

  • Art direction
  • Concept
  • Design
  • Product photography & post-processing
  • Illustrations
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