tile retail merchandising
National Tile Ltd
Tile & wooden flooring retail merchandising design.
National Tile Ltd is one of the biggest tile and wood flooring distributors and retailing companies in Ireland. Three showrooms owned by the company and numerous clients demand professional and elegant products. National Tile Ltd has its own merchandising collection in order to not only provide the clients with high quality products but also the best exposition displays. Thanks to its own design studio, workshop and best contractors, the merchandising offers can be updated and tailored to the needs of the individual client.
Merchandising Collection Catalogue includes patterns of technical panels of all available collections of tiles and floor panels offered by National Tile Ltd. Panels are designed for each range. Interior pictures presented on each display board are there to inspire clients and to help salesmen with the presentation of the collection to suggest interior design solutions and the way products can be used. On the top of the display, the tiles samples and available decors are adhered, to show all the intricacies of patterns, textures and structures, this helps the clients to make the correct choices. Each product includes the name, available sizes, important information (shade variation or anti-slip class) or designations for example: Ecolabel, Green Building Council, FSC. Displays are designed in different sizes depending on clients´ expositors. Apart from the standard patterns available in the catalogue, National Tile Ltd offers its clients customized displays with their own logo, photographs or chosen tiles.
Handboards are another part of my design work. It is an excellent marketing tool and help for their sales representatives, who can present in a professional manner their offers. They are also made for shops who do not own expositors and spacious showrooms. Similarly to technical displays, handboards also include interior design suggestions and essential information.
Apart from technical boards and handboards, National Tile Ltd owns their own cradle displays, designed for the exclusive collections (Caislean Oak, Winckelmans Victorian Floor Tiles).
- Art direction
- Product photography & post-processing