Digital publishing. Ceramic tile collection online catalogue design.

project description

National Tile Ltd has a wide range of ceramic and porcelain tiles, engineered wooden floors, tile adhesives, surface care products and tools. Design of high quality, fast download (including all products) and general catalogue for the website is impossible. Therefore, each collection or group of products has an individual online catalogue. To design a small collection catalogue is more practical and has many advantages: small size file, faster downloading and save, better quality images (very important feature for interior designers and customers that helps them make decisions), economical (customer does not need to print all pages of general catalogue), ecological (saving paper, ink, rivers and trees). Each catalogue is a PDF file that can be saved and opened on each device with installed Adobe Reader, or printed as a booklet. The catalogue includes room setting and product images, names, colours, technical details and packaging specification.

These catalogues were designed for a porcelain tile collection - Struttura (Elios Ceramica, Italy) and a bathroom floor and wall tiles collection - "Grenadines" (Cinca Ceramica, Spain).

  • Art direction
  • Concept
  • Layout
  • Product photography & post-processing
  • Composition and publishing

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